TERMS & CONDITIONS

Effective date: 2026/01/07

These Dealer Terms of Service (“Terms”) govern use of the Aim4price dealer platform, embedded tools, and related services (the “Platform”). By creating an account or using the Platform, you (Dealer) agree to these Terms.

1. Parties

The Platform is provided by Kuyler Chris Geldenhuys trading as Aim4price.com (“Aim4price”, “we”, “us”).
Contact: aim4price@gmail.com
Location: George, Western Cape, South Africa (full address available on written request).
You (Dealer) are the dealership entity using the Platform.

2. Definitions

Dealer Data: all information uploaded, entered, generated, stored, or transmitted by you (Dealer)/your (Dealer) users via the Platform (including client data, asset data, notes, valuations, images, files, PDFs, history records, and locations).
Personal Information: as defined in POPIA.
Market Intelligence: aggregated and/or de-identified analytics, benchmarks, and insights derived from Platform operation and usage.

3. The Platform

Aim4price provides pricing and dealer workflow tools, including (without limitation): quick valuations, valuation history, PDFs, client and asset records, mapping, and Market Vault features.

4. Accounts and access

4.1 You (Dealer) must ensure each user is authorised, trained, and acting within their role.
4.2 You (Dealer) are responsible for all activity under your (Dealer) account, and all actions taken using your (Dealer) logins.
4.3 You (Dealer) must keep credentials secure and notify us immediately of suspected unauthorized access.

5. Fees and billing (not VAT registered)

5.1 Fees are as agreed at signup/invoice.
5.2 Aim4price is not VAT registered. No VAT is charged unless this changes in writing.
5.3 We may restrict or suspend access for overdue amounts.

6. Your data and your responsibilities

6.1 You (Dealer) own and control Dealer Data. You (Dealer) grant Aim4price a limited right to host, process, transmit, and display Dealer Data solely to provide, secure, support, and improve the Platform, and to comply with law.
6.2 You (Dealer) confirm you (Dealer) have lawful authority to collect, store, and use Dealer Data (including Personal Information) and that your (Dealer) use of the Platform complies with POPIA and any other applicable laws.
6.3 You (Dealer) are responsible for your (Dealer) commercial decisions and communications. Aim4price is a tool, not your (Dealer) agent.

7. Valuations are opinions (decision-support only)

7.1 All valuations, guidance, and outputs are estimates/opinions based on your (Dealer) inputs, assumptions, and available data and are provided for informational purposes only.
7.2 Aim4price does not provide professional valuation, financial, insurance, legal, or regulatory advice and is not a licensed valuer, financial services provider, insurer, broker, or your (Dealer) representative.
7.3 You (Dealer) must independently verify inputs and outputs before using them in any trade-in, sale, finance application, insurance decision, reserve price, dispute, or contract.
7.4 Aim4price is not responsible for any decision, deal outcome, pricing, margin, cashflow impact, stock turn, or dispute arising from your (Dealer) use of Platform outputs.

8. Working product; bugs; acceptance of risk

8.1 You (Dealer) acknowledge the Platform is an evolving product and may contain bugs, errors, downtime, limitations, or unexpected behaviour.
8.2 You (Dealer) assume all risk arising from use of the Platform, including risk of incorrect outputs, lost time, or business interruption.
8.3 You (Dealer) are responsible for verifying data and maintaining your (Dealer) own business processes and backups where appropriate.

9. Acceptable use

You (Dealer) must not (and must ensure your (Dealer) users do not):

access or attempt to access another dealer’s data;
bypass security controls or abuse the Platform;
reverse engineer, copy, resell, or make the Platform available to third parties;
introduce malware or harmful code;
scrape the Platform except where the Platform explicitly provides export features; or
use the Platform in a manner that is unlawful or violates POPIA or direct marketing rules.

10. Limited access for support and security

To operate, secure, and support the Platform, Aim4price may access Dealer Data only for: support requests, troubleshooting, security investigations, bug fixing, quality assurance, fraud/abuse prevention, and legal compliance. Access may be logged.

11. POPIA roles (Dealer = Responsible Party; Aim4price = Operator)

11.1 For Dealer Data that includes Personal Information, you (Dealer) are generally the Responsible Party and Aim4price acts as an Operator processing on your (Dealer) instructions, as further set out in the Data Processing Addendum (DPA) below.
11.2 You (Dealer) acknowledge that you (Dealer) and your (Dealer) users may be required to inform clients/data subjects and obtain permissions where applicable for storing and using Personal Information in your (Dealer) systems and the Platform.
11.3 You (Dealer) remain responsible for compliance with POPIA obligations applicable to you (Dealer) as Responsible Party, including any direct marketing compliance.

12. Aggregated/de-identified Market Intelligence (Aim4price asset)

12.1 Aim4price may generate and retain Market Intelligence.
12.2 Market Intelligence will not be designed to identify you (Dealer), your (Dealer) users, or your (Dealer) clients.
12.3 Aim4price may use Market Intelligence to improve the Platform and to create benchmarking and analytics products.

13. Intellectual property

The Platform, logic, models, UI, and software are owned by Aim4price and/or licensors. You (Dealer) receive a limited, non-exclusive, non-transferable right to use the Platform during your (Dealer) paid subscription period for your (Dealer) internal business purposes.

14. Market Vault and third-party content

Market Vault may include third-party listing content or data that may be incomplete, inaccurate, or outdated. You (Dealer) must verify any third-party content before relying on it.

15. Availability; changes

15.1 The Platform is provided “as is” and “as available”. We do not guarantee uninterrupted availability or error-free operation.
15.2 We may update, modify, or discontinue features.
15.3 We may update these Terms by publishing an updated version with a new effective date. Continued use after the effective date constitutes acceptance by you (Dealer).

16. Termination; suspension; data

16.1 We may suspend or restrict access for security reasons, suspected misuse, or non-payment.
16.2 Either party may terminate for material breach if not remedied within a reasonable time after written notice.
16.3 On termination, access stops. You (Dealer) may request export of Dealer Data where available. We may retain limited backups/logs for security, audit, dispute, and legal purposes, and may retain Market Intelligence.

17. Disclaimers

To the maximum extent permitted by law, Aim4price makes no warranties (express or implied) regarding accuracy, completeness, fitness for purpose, merchantability, non-infringement, uninterrupted availability, or that the Platform will be bug-free.

18. Limitation of liability (critical)

18.1 To the maximum extent permitted by law, Aim4price is not liable for indirect, special, consequential, incidental, or economic loss (including loss of profit, loss of revenue, loss of deals, stock delays, downtime, cashflow impact, goodwill, or reputational loss), whether arising from bugs, downtime, incorrect outputs, or otherwise.
18.2 Aim4price’s total liability for all claims arising in any 12-month period is capped at the fees you (Dealer) paid in the 3 months immediately before the event giving rise to the claim.
18.3 Nothing in these Terms excludes liability that cannot be excluded under South African law. Where permitted, any liability not excluded is limited to the cap in clause 18.2.

19. Indemnity

You (Dealer) indemnify Aim4price against claims, losses, and liabilities arising from: (a) your (Dealer) unlawful processing, storage, or marketing; (b) your (Dealer) breach of POPIA or other law as Responsible Party; (c) your (Dealer) users’ misuse of the Platform; or (d) your (Dealer) use of Platform outputs in disputes or third-party decisions.

20. Assignment / acquisition / future entity

Aim4price may assign/novate these Terms to a future entity controlled by Aim4price or to a purchaser of the Platform on written notice, provided your (Dealer) core confidentiality and POPIA protections are not materially reduced.

21. Governing law

South African law. Courts in the Western Cape have jurisdiction.

22. Notices

Notices to Aim4price: aim4price@gmail.com (deemed received on the next business day).
Notices to you (Dealer): the email address on your (Dealer) account

TERMS & CONDITIONS

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