TERMS & CONDITIONS
Effective date: 2026/03/13
These Dealer Terms of Service (“Terms”) govern the use of the Aim4price dealer platform, embedded tools, calculators, Market Vault features, reports, PDFs, and related services (the “Platform”). By creating an account, accepting a quotation or invoice, or using the Platform, you (“Dealer”, “you”, or “your”) agree to these Terms.
1. Parties
1.1 The Platform is provided by Kuyler Chris Geldenhuys trading as Aim4price.com (“Aim4price”, “we”, “us”, or “our”).
1.2 Contact: aim4price@gmail.com
1.3 Location: George, Western Cape, South Africa (full address available on written request).
1.4 You are the dealership, business, or authorised user entity using the Platform.
2. Definitions
2.1 “Dealer Data” means all information uploaded, entered, generated, stored, transmitted, or otherwise made available by you or your users through the Platform, including client data, asset data, notes, valuations, inputs, outputs, images, files, PDFs, history records, locations, and account-level records.
2.2 “Personal Information” has the meaning given to it in the Protection of Personal Information Act, 2013 (“POPIA”).
2.3 “Confidential Information” means any non-public commercial, technical, financial, security, product, customer, user, or operational information disclosed by one party to the other, including Dealer Data and non-public Platform materials, but excluding information that:
(a) is or becomes public without breach of these Terms;
(b) was lawfully known to the receiving party before disclosure;
(c) is lawfully received from a third party without duty of confidentiality; or
(d) is independently developed without use of the disclosing party’s Confidential Information.
2.4 “Market Intelligence” means aggregated and/or de-identified analytics, benchmarks, trends, insights, and derivative data generated from Platform operation and usage that is not designed to identify you, your users, or your clients.
2.5 “Users” means your employees, contractors, agents, or other persons whom you authorise to use the Platform under your account.
3. The Platform and scope
3.1 Aim4price provides pricing and dealer workflow tools, including, without limitation, quick valuations, valuation history, reports, PDFs, mapping, client and asset records, and Market Vault features.
3.2 The Platform is a decision-support tool only. It is not legal advice, financial advice, insurance advice, tax advice, regulated valuation advice, or representation in any transaction.
3.3 Aim4price is not your agent, broker, valuer, fiduciary, employee, partner, or representative.
3.4 You remain solely responsible for your commercial decisions, communications, negotiations, approvals, stock purchases, stock disposals, pricing, trade-ins, reserves, finance-related submissions, and contractual commitments.
4. Accounts and access
4.1 You must ensure that each User is properly authorised, trained, and acting within an appropriate role.
4.2 You are responsible for all use of the Platform under your account and credentials.
4.3 You must keep credentials secure and notify us promptly of any suspected unauthorised access, credential compromise, or misuse.
4.4 We may implement role-based access, usage limits, technical controls, and security measures in the Platform.
5. Fees and billing
5.1 Fees are as agreed at signup, quotation, invoice, subscription page, or other written pricing confirmation.
5.2 Aim4price is not VAT registered unless confirmed otherwise in writing. No VAT is charged unless and until that status changes and is communicated to you.
5.3 We may suspend or restrict access for overdue amounts after reasonable notice.
5.4 Unless stated otherwise in writing, fees already paid are non-refundable.
6. Dealer Data and your responsibilities
6.1 You retain ownership of Dealer Data.
6.2 You grant Aim4price a limited, non-exclusive, worldwide right to host, store, process, transmit, reproduce, display, back up, and otherwise use Dealer Data only to:
(a) provide the Platform to you;
(b) secure, maintain, support, troubleshoot, and improve the Platform;
(c) generate reports and outputs requested by you;
(d) prevent abuse, fraud, and security incidents; and
(e) comply with law.
6.3 You warrant that you have all rights, permissions, notices, and lawful authority required to collect, store, use, upload, and instruct the processing of Dealer Data, including any Personal Information.
6.4 You are responsible for compliance with POPIA, consumer law, direct marketing rules, and any other laws applicable to your business and your use of the Platform.
6.5 You are responsible for informing data subjects and obtaining any permissions or consents required by law for your use of the Platform.
6.6 You are responsible for the accuracy, legality, and completeness of Dealer Data supplied by you or your Users.
7. Confidentiality
7.1 Each party must protect the other party’s Confidential Information using at least reasonable care.
7.2 Aim4price will treat Dealer Data and Dealer-specific non-public information as confidential, subject to these Terms, the DPA, lawful operational requirements, and legal obligations.
7.3 You must not copy, disclose, reverse engineer, misuse, or exploit any non-public Platform logic, product materials, pricing logic, technical methods, security details, or other Aim4price Confidential Information except as allowed by these Terms.
7.4 Nothing in these Terms restricts either party from using general skills, know-how, ideas, methods, or experience retained in unaided memory, provided no Personal Information, Dealer-specific non-public data, trade secrets, or other Confidential Information is misused or disclosed unlawfully.
8. No restraint of trade; no exclusivity; no employment restriction
8.1 Nothing in these Terms prohibits Kuyler Chris Geldenhuys, Aim4price, or any Aim4price personnel from accepting employment, performing sales work, consulting, trading, or doing business with any third party, including any dealership, competitor, manufacturer, marketplace, financier, or industry participant.
8.2 These Terms do not create any restraint of trade, non-compete obligation, exclusivity arrangement, lock-in on employment, or prohibition on future work or trade.
8.3 The only restrictions imposed by these Terms relate to lawful handling of Confidential Information, Personal Information, Dealer-specific non-public data, trade secrets, intellectual property, and compliance with applicable law.
8.4 You acknowledge that no ownership, exclusivity, or employment right over Kuyler Chris Geldenhuys, Aim4price, or Aim4price personnel arises from your use of the Platform or your commercial relationship with Aim4price.
9. Valuations are opinions and decision-support outputs only
9.1 All valuations, estimates, guidance, ranges, reports, and outputs are informational opinions generated from inputs, assumptions, data sources, and logic available at the time.
9.2 Outputs may be incomplete, outdated, inaccurate, or affected by bad inputs, missing information, market volatility, bugs, downtime, or third-party source errors.
9.3 Aim4price does not guarantee that any valuation or output reflects actual market value, liquidation value, trade value, insurance value, finance value, or resale outcome.
9.4 You must independently verify inputs and outputs before relying on them in any trade-in, sale, purchase, reserve price, finance process, insurance decision, litigation, complaint, or contract.
9.5 Aim4price is not liable for any deal outcome, pricing decision, stock decision, margin impact, cashflow impact, customer dispute, delay, or loss arising from your use of Platform outputs.
10. Working product; bugs; operational risk
10.1 You acknowledge that the Platform is an evolving software product and may contain bugs, errors, downtime, interruptions, limitations, missing features, delays, or unexpected behaviour.
10.2 The Platform is provided on a working-product basis and may be updated, changed, patched, improved, limited, or reconfigured over time.
10.3 You assume the operational and business risk of using the Platform.
10.4 You are responsible for your own internal approvals, human review, decision-making, business continuity, and backups where appropriate.
11. Acceptable use
You must not, and must ensure that your Users do not:
11.1 access or attempt to access any other dealer’s data or any system or data not intended for you;
11.2 bypass security controls, authentication, permissions, usage restrictions, or technical protections;
11.3 probe, attack, overload, interfere with, or disrupt the Platform or its infrastructure;
11.4 upload malware, ransomware, harmful code, or malicious scripts;
11.5 copy, resell, sublicense, white-label, distribute, or commercially exploit the Platform except as expressly permitted in writing;
11.6 reverse engineer, decompile, disassemble, or attempt to derive source code, models, security logic, or proprietary methods except to the limited extent such restriction is prohibited by law;
11.7 use the Platform for unlawful processing, unlawful direct marketing, spam, fraud, deception, harassment, or privacy violations;
11.8 use the Platform in a manner that infringes intellectual property, privacy, confidentiality, or publicity rights;
11.9 scrape the Platform except where the Platform expressly provides lawful export or API functionality; or
11.10 submit false, misleading, or unlawful information.
12. Limited access for support, maintenance, and security
12.1 To operate, secure, maintain, and support the Platform, Aim4price may access Dealer Data only where reasonably necessary for support, troubleshooting, maintenance, backups, bug fixing, quality assurance, fraud prevention, abuse prevention, security investigations, legal compliance, or disaster recovery.
12.2 Such access may be limited, role-controlled, logged, and subject to confidentiality.
12.3 Aim4price is not obliged to monitor Dealer activity generally, but may investigate misuse, security events, and suspected unlawful activity.
13. POPIA roles
13.1 For Dealer Data containing Personal Information, you are generally the Responsible Party and Aim4price acts as Operator, except where Aim4price processes information for its own direct business purposes, in which case Aim4price acts as Responsible Party for that specific processing.
13.2 The POPIA Data Processing Addendum (“DPA”) forms part of these Terms and applies to that processing relationship.
13.3 You remain responsible for compliance with POPIA obligations applicable to you as Responsible Party, including notices, permissions where required, direct marketing rules, and data subject interactions that rest with you.
14. Aggregated and de-identified Market Intelligence
14.1 Aim4price may generate, use, disclose, commercialise, and retain Market Intelligence.
14.2 Market Intelligence will not intentionally identify you, your Users, or your clients.
14.3 Market Intelligence is an Aim4price asset and may be used to improve the Platform and to create analytics, benchmarks, industry insights, and related products.
15. Market Vault and public links
15.1 Market Vault may collect, index, store, compare, analyse, and display references to public listings, public URLs, source identifiers, public descriptions, public images, public metadata, and related market information from sources that are publicly accessible or otherwise lawfully available.
15.2 Aim4price does not claim ownership of third-party source content. Third-party content remains subject to third-party rights, permissions, platform terms, and legal restrictions.
15.3 Aim4price does not guarantee that third-party content is accurate, complete, current, available, licensed for your reuse, or suitable for any specific purpose.
15.4 You must independently verify any third-party or public-source content before relying on it.
15.5 Aim4price intends to operate Market Vault in accordance with applicable law and reasonable source-access rules and will not knowingly use the Platform to bypass logins, paywalls, technical access controls, or anti-bot restrictions in order to obtain public-link content.
15.6 Aim4price may remove, block, restrict, delist, correct, or review any source, link, excerpt, image, or content reference at any time for legal, privacy, contractual, takedown, security, accuracy, or operational reasons.
16. Intellectual property
16.1 The Platform, software, logic, valuation methods, user interface, branding, documentation, workflows, reports templates, and all related intellectual property are owned by Aim4price and/or its licensors.
16.2 Subject to these Terms and payment of applicable fees, you receive a limited, non-exclusive, non-transferable, revocable right to use the Platform during your subscription term for your internal business purposes.
16.3 No rights are granted except those expressly stated in these Terms.
17. Availability; changes
17.1 The Platform is provided “as is” and “as available”.
17.2 We do not guarantee uninterrupted availability, uninterrupted access, error-free operation, compatibility with every browser or device, or that every bug will be fixed.
17.3 We may update, modify, improve, limit, suspend, or discontinue features, outputs, workflows, integrations, or parts of the Platform at any time.
17.4 We may update these Terms by publishing an updated version with a new effective date. Continued use after the effective date constitutes acceptance of the updated Terms.
18. Suspension; termination; data
18.1 We may suspend, limit, or restrict access immediately where reasonably necessary for security, suspected misuse, unlawful activity, payment default, infrastructure protection, or legal compliance.
18.2 Either party may terminate for material breach if the breach is not remedied within a reasonable period after written notice.
18.3 On termination, your access ends.
18.4 Where available, you may request export of Dealer Data within a reasonable period after termination, subject to technical feasibility, payment of outstanding amounts, and lawful retention limits.
18.5 Aim4price may retain limited backups, logs, and records for security, audit, dispute, enforcement, fraud prevention, tax, and legal compliance purposes, and may retain Market Intelligence.
19. Disclaimers
19.1 To the maximum extent permitted by law, Aim4price makes no warranties or representations, express or implied, regarding:
(a) accuracy, completeness, reliability, or fitness for purpose;
(b) merchantability or non-infringement;
(c) uninterrupted availability or error-free operation;
(d) bug-free processing or bug-free outputs; or
(e) compatibility with your particular business, workflow, or legal requirements.
19.2 You use the Platform at your own risk.
20. Limitation of liability
20.1 To the maximum extent permitted by law, Aim4price is not liable for any indirect, incidental, special, consequential, punitive, or economic loss, including loss of profit, loss of revenue, loss of opportunity, stock delays, cashflow impact, business interruption, reputational harm, goodwill loss, or loss of data.
20.2 To the maximum extent permitted by law, Aim4price’s aggregate liability for all claims arising out of or in connection with the Platform or these Terms in any 12-month period is limited to the fees actually paid by you to Aim4price in the 3 months immediately preceding the event giving rise to the claim.
20.3 Nothing in these Terms excludes liability to the extent that such liability cannot lawfully be excluded under South African law.
21. Indemnity
You indemnify and hold harmless Aim4price, Kuyler Chris Geldenhuys, and Aim4price personnel against third-party claims, losses, damages, liabilities, penalties, and reasonable costs arising from or relating to:
21.1 your unlawful processing, storage, disclosure, or marketing activities;
21.2 your breach of POPIA or any other applicable law;
21.3 your Users’ misuse of the Platform;
21.4 your infringement of third-party rights;
21.5 your reliance on Platform outputs without appropriate verification; or
21.6 your breach of these Terms.
22. Assignment / future entity
Aim4price may assign, cede, delegate, or novate these Terms to:
22.1 an entity controlling, controlled by, or under common control with Aim4price; or
22.2 a purchaser of the Platform or substantially all related business assets,
provided that your core confidentiality and data-protection protections are not materially reduced.
23. Governing law and jurisdiction
These Terms are governed by South African law. The courts of the Western Cape, South Africa, have jurisdiction.
24. Notices
24.1 Notices to Aim4price must be sent to: aim4price@gmail.com
24.2 Notices to you may be sent to the email address associated with your account.
24.3 Email notices are deemed received on the next business day after sending unless a delivery failure notice is received.
25. Entire agreement and order of precedence
25.1 These Terms, together with the DPA and any written pricing or subscription document expressly incorporated into them, form the entire agreement between the parties regarding the Platform.
25.2 If there is any conflict between these Terms and the DPA regarding processing of Personal Information, the DPA prevails to the extent of that conflict.
25.3 The Privacy Policy is an external notice and does not override these contractual Terms unless expressly stated otherwise in writing.