Aim4price — Asset Intelligence & Management
Why we started Aim4price.
Aim4price was initially built to help agricultural machinery dealers determine fair trade-in values. Our first tool focused on second-hand tractors, bringing a more consistent approach to estimating their worth and giving dealers a clearer starting point for discussions with owners.
As Aim4price developed, we recognised that a valuation was only one part of a much bigger picture. Owners also needed to know exactly what they owned, how its value changed with age and use, and what it really cost to keep it working.
The information needed to answer those questions was often spread across invoices, service records, spreadsheets and paperwork. A total expense could tell an owner how much they had spent, but not always which machine was costing the most, why costs were rising or what needed attention next.
That led us to connect asset details and values with invoices, fuel costs, budgets and maintenance in one place. By linking records to the assets they belong to, Aim4price helps owners build a useful history and make more informed decisions about maintaining, repairing or replacing what they own.
Today, our focus is asset intelligence and management: helping owners understand what they have, what it is worth and what it costs to own, so they can plan ahead and look after it better.
From our founder
Kuyler Geldenhuys
Where we’re heading
We want to help owners understand and manage their assets in every possible way. That means helping them spot problems earlier, reduce avoidable breakdowns, plan maintenance and lower the cost of keeping their equipment working.
We also want owners to put their asset data to work for them. Reliable records of value, condition, maintenance and running costs could help them present a clearer picture to insurers and lenders, strengthening their position when negotiating competitive insurance premiums and financing rates.
Our longer-term goal is to turn better asset information into practical advantages for the people who own and manage it. It starts with keeping those records accurate, organised and up to date.
It starts with helping owners understand and manage what they have.