1. Overview
Aim4price respects your privacy and is committed to handling personal information responsibly. This Privacy Policy describes how we process information when you use the Aim4price website, create an account, request a valuation, save items into an asset register, or use marketplace features.
By using Aim4price, you acknowledge that your information may be processed as described in this policy.
2. Information we collect
Depending on how you use the platform, we may collect the following information:
- Account information such as name, email address, phone number, company name, and login credentials.
- Valuation inputs and equipment information you submit, including brand, model, year, hours, usage details, and related pricing inputs.
- Asset register data, including equipment records, ownership-related details, notes, and saved values.
- Marketplace information, including listing details, seller details, pricing, location, photos, and buyer or seller enquiries.
- Technical and usage information such as browser type, IP address, device data, pages visited, and general interaction data.
3. How we use information
We use personal information for legitimate business and operational purposes, including:
- To provide valuations, asset register functionality, marketplace features, and account access.
- To improve product performance, data quality, user experience, and platform security.
- To communicate with you about your account, support requests, legal notices, or product updates.
- To detect misuse, fraud, unauthorized access, or other harmful activity.
- To comply with legal, regulatory, operational, and record-keeping obligations.
4. Sharing of information
We may share personal information with trusted service providers and operators who assist us with hosting, infrastructure, analytics, support, communications, security, and platform delivery.
We may also disclose information where required to comply with law, enforce our legal rights, investigate misuse, protect users, or support a business transaction such as a merger, restructuring, financing process, or sale of assets.
We do not sell personal information as part of our ordinary business model.
5. Retention
We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected, for platform operations, for legitimate business needs, or to comply with legal, tax, accounting, dispute, or record-keeping requirements.
6. Security
Aim4price uses reasonable technical and organizational safeguards to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.
7. Cookies and analytics
We may use cookies, local storage, session technologies, and analytics tools to keep the website functioning, understand product usage, improve performance, remember user preferences, and support security controls.
8. POPIA-related rights
Subject to applicable law, including South African privacy requirements, you may:
- request access to personal information we hold about you;
- request correction of inaccurate, incomplete, or outdated personal information;
- request deletion or destruction of information we are no longer authorized or required to keep;
- object to certain processing where applicable;
- withdraw consent where consent is the basis for processing; and
- lodge a complaint with the relevant regulator if you believe your rights have been infringed.
To make a privacy-related request, contact us at legal@aim4price.com.
9. Cross-border processing
Aim4price may use infrastructure, software providers, or operators that process data in or from jurisdictions outside South Africa. Where this occurs, we will take reasonable steps to ensure that appropriate safeguards apply to the processing of personal information.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any updated version will be posted on this page with a revised effective or last updated date.
11. Contact
For privacy, data, or legal questions relating to this policy, contact Aim4price at legal@aim4price.com.
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